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The Football Association of
Ireland today announced Ireland�s largest independent bookmaker,
Boylesports, as its latest commercial partner.
A two year sponsorship
agreement, with an option to renew for another two years, was
announced this afternoon at a press conference in FAI
Headquarters by FAI Chief Executive, John Delaney, and the
Managing Director of Boylesports, John Boyle. Boylesports will
become the Official Betting Partner of the FAI, Irish Soccer
Team and the eircom League of Ireland
FAI Chief Executive John Delaney said: �We are delighted to have
entered into this partnership with Boylesports. John Boyle has
grown his company from one shop in 1989 to over 130 outlets in
Ireland today as well as developing a very successful online
presence. They have a strong interest in football at national
and international level.
"This sponsorship deal will
also benefit the eircom League of Ireland with Boylesports
taking advertising boards at all league grounds and using their
network of 132 shops nationwide to actively promote their
relationship through a number of initiatives.�
Boylesports� Managing Director, John Boyle, said: �As a leading
Irish company we are delighted to go into partnership with the
Football Association of Ireland. The FAI has made huge strides
in recent years in developing soccer from grassroots level
through to the national side and we are proud to be in a
position to contribute to the future of Irish soccer.�
The new deal will commence immediately with the National team
and will come into effect with the eircom League of Ireland from
next season.
Boylesports, Ireland�s largest independent bookmaker, was
established in 1989 and today has over 130 shops around the
country and employs 750 people. Boylesports boasts an enviable
sponsorship portfolio which includes English Premier League side
Sunderland AFC, horseracing festivals - the Irish Guineas and
the December Cheltenham festival, and two major greyhound races
- the Dundalk International and the Champion Stakes at
Shelbourne Park.
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